Shunkhlai Employer branding

22Design Lab developed creative strategy, direction, and comprehensive visual identity revamp for Shunkhlai's employer branding campaign, repositioning Mongolia's leading energy company as a destination for ambitious talent. Under the campaign messaging "Хөдөлмөр хөгжлийн хөдөлгүүр" (Labor as the Engine of Development), we transformed perceptions from traditional employer to dynamic organization where careers flourish. Our narrative-driven approach centered on authentic employee storytelling, showcasing real achievements and personal development journeys through creative content production and photography. We developed employee-focused content celebrating individual growth while connecting personal success to national progress. The project included a complete visual identity revamp introducing contemporary design language reflecting the company's energetic, forward-thinking workforce. This integrated approach successfully positioned Shunkhlai as an employer of choice for young Mongolians seeking meaningful careers.