Ulaanbaatar East Asian Youth Games 2023

Led the creative direction and design of the official emblem for the inaugural East Asian Youth Games 2023 in Ulaanbaatar, Mongolia. Our challenge was creating a visual identity that would unite nine participating nations while honoring Mongolia's rich cultural heritage. We centered our solution around the Toono—the crown of the traditional Mongolian Ger—as the primary design element, symbolizing unity and collaboration. Our comprehensive brand system included a dynamic five-color palette, bilingual typography supporting Latin and Cyrillic scripts, and extensive applications across digital and physical platforms. The resulting identity successfully bridges traditional Mongolian symbolism with contemporary sports design, establishing a strong visual foundation for this historic multi-national youth sporting event.