Campaign Against Technology-facilitated Gender-based Violence

22Design Lab developed a sensitive yet impactful visual identity and campaign strategy addressing technology-facilitated gender-based violence. Our design challenge required balancing approachability with the gravity of the subject matter, ensuring the campaign could engage diverse audiences while maintaining dignity for survivors. We created a comprehensive visual system employing thoughtful color psychology, accessible typography, and symbolic visual elements that communicated both awareness and empowerment. Through careful creative direction and content production, we developed materials that facilitated difficult conversations while encouraging community action. The resulting identity successfully positioned the campaign as both authoritative and supportive, providing a visual foundation that raised awareness about digital violence while offering pathways for education, prevention, and support across multiple touchpoints.